Read the latest from our FAL IP team as we share our views on the most recent IP updates.
Many not-for-profit organisations believe their brands do little to assist in projecting their products and services to the public. Often, people working in not-for-profits are motivated by a passion in a particular field such as art, humanities or research. It is easy for such people to forget that a strong brand under which to market
Over the past few years, the term ‘fluid trade marks’ has been appearing more and more in relation to business on the internet and in the commercial space generally. Assumptions have been made as to what ‘fluid’ means and the implications associated with this type of trade mark. In a nutshell, as the name suggests,
Co-branding or brand partnerships occur when two or more organisations decide to team up and work together. On many occasions this can have the potential of increasing the brand equity of the partners, but on the other hand, it can also be a challenging task when the interests, cultures and core objectives behind different brands
Currently between 50-60% of the value of a fashion business belongs to its brand, making brands the single most valuable intangible asset of the sector. In order to maximise such value, fashion businesses should create unique images and define clear brand strategies. Brands are as important for the fashion section as they are for the consumer,
For the first time in its history, Apple has been rated as the world’s most valuable brand, followed by Google. Meanwhile Coca Cola, a company who has been in the lead for many years, has fallen to third place. Apple was only rated 36th when Interbrand[1] prepared its first brand ratings in 2000. However, global successes
Apple and Amazon have recently ended their trade mark stoush (or ‘App Store’ war) over Apple’s claim for exclusive rights to use ‘App Store’ for computer software applications. A valuable reminder for trade mark owners is that if you are forging a new market, be careful to ensure that the brand you consider as ‘fresh’
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